Downtown Redlands Business Association
Merchant Benefits:

• Advertising: The DRBA runs event-specific and generic advertisements promoting the downtown in local newspapers and magazines.
  
  
  • California Welcome Center: In an effort to appeal to new markets, our lovely, historic downtown is represented in the new California Welcome Center located at 1955 Hunts Lane in San Bernardino. In an effort to better promote the downtown to new visitors, the Advisory Board voted to become a five-year investment partner for the center.
    
    
  • Inland Empire Magazine: Advertising for the downtown is featured regularly in the magazine that has distinguished itself as the premiere publication.
    
    
  • Website: Merchants are encouraged to provide web addresses for the DRBA to add a link on its website.
    
    
    
• Portable Signs: Merchants located in the Downtown Redlands Business Association are eligible to apply for a portable or decorative sign in front of their business for a small one time processing fee. Applications are available in the City of Redlands Planning Department.
  
  
• Extended Parking Permits: Temporary parking permits are available to those businesses demonstrating a need, and offering services which require their customers to park in timed spaces for longer than two hours continuously. Applications for extended parking are available at the DRBA office.
  
  
• Market Night: The DRBA sponsors the popular Market Night every Thursday. Be a part of the event that attracts thousands of visitors each week! Special discounted booth rates are available to DRBA merchants ($30 per week), and tie-in promotions for downtown merchants are planned.
  
  
• Visibility: Market Night, Redlands Bicycle Classic, Easter Egg Hunt and Spring Eggstravaganza, Fire Fighter’s Car show, Diva Night, Surfin’ State Street, Savor Downtown, Safe Trick-or-Treat, Holiday Open House, the Christmas Parade, and countless other special events held in our downtown offer DRBA merchants unrivaled visibility to potential customers.
  
  
• Beautification: The lights in the trees, maintenance of the benches, sidewalk steam cleaning, street sweeping, the banner program, the addition of street trees and shrubs, and holiday decorations are all evidence of the Downtown Redlands Business Association working to project an appealing and safe image for you and your customers. The DRBA employees its own maintenance staff for continuous attention to our historic downtown.
  
  
• Walking Tour: A Look at Yesterday….Today is the title of the updated and newly published walking tour of historically significant buildings in the downtown. Merchants are encouraged to stock copies in their businesses, as the books have proven to be quite popular with the public.
  
• Informational Plaque Program: DRBA sponsors the production and installation of the bronze plaques seen on downtown properties. The plaques are en extension of the downtown walking tour.
  
  
• Downtown Map Brochure: A charming brochure featuring a map of the historic downtown and attractions in Redlands is a marketing piece that is consistently published for visitors. Merchants are welcome to pick some up to make available to customers in their businesses.
  
  
• Community Involvement: DRBA makes every effort to extend itself beyond its boundaries. Whether it is working with local Boy Scouts, schools, non-profit and service organizations, or the Chamber of Commerce, the DRBA is being professionally represented and promoted.
  
  
• Newsletter: A bimonthly newsletter is published and distributed to DRBA merchants to keep members informed of current happenings and upcoming events. Members are invited to submit a profile of their business for publication in the newsletter at no charge.
  
  
• Merchants Welcome: The Downtown Redlands Business Association is successful because of its merchants taking an active interest and getting involved. All members are invited and encouraged to attend Advisory Board meetings, participate on committees, volunteer at special events, or contact staff with any suggestions or concerns.
  
  
• Perseverance: The Advisory Board, committee members and staff are determined to see goals realized. Recognized as an influential united body, many of DRBA’s recommendations and requests have been successfully taken to City Council for resolution. Staff works with city management and City Council to sustain and promote the economic health of the downtown.